Hello Friends, So in this blog, we will know about What On-page SEO Is and How it helps to rank at the top of various search engines. But before getting started with on-page SEO, we need to understand the term SEO. Because on-page SEO is an important part of it.
What is SEO? Is this really important?
SEO stands for Search Engine Optimization. It is the process of increasing organic traffic to a website by increasing the ranking on search engine results. This will help to get your website to the top of various search engines, of which Google is the most used search engine. Research has shown that most clicks are found on the first page of Google.
For every person who is using one or more websites, it is more important to know the importance of SEO. Because SEO is the backbone of every website, and every business needs a website that shows its business online.
Now the question is How to rank a website at the top of different search engines? This can be done with the help of SEO. There are a lot of different tactics people use to rank a website on top of different search engines like Google. And On-page SEO is one of the most important parts of it. In this blog, we will tell you about on-page SEO in detail.
What is On-Page SEO?
On-Page SEO is slightly different from Off-page SEO. In this, we optimize both the content and HTML of the page. These include improving the quality of your website content, user feedback of the website, the quality of the coding behind the content of your website, improving the images present in your website, and more. With the help of on-page SEO, you can maintain your website better. So let’s start with the components of on-page SEO that help optimize a website.
Components that help optimize the page
Here are some elements that help optimize the on-page of a website.
- SEO Friendly Quality Content
- Page Title
- Body Tags (H1, H2, H3, H4, etc.)
- Meta Tag
- Picture alt-tag
- Page URLs
- Internal Links
- External Links
- Bounce Rate
- Versatile Responsiveness(mobile responsiveness)
- Site Speed
SEO Friendly Quality Content
Quality content refers to attractive, useful, easy to understand and readable content that will attract the attention of the visitor. Your content must be unique. If you copy content from another page, you are ignoring the search engine’s algorithm guidelines. So your content will not top the search engine’s SERPs. So while writing your content, keep in mind whether you are following the search engine guidelines completely or not. And also try to solve most of your user queries in your blog.
Keywords mean the words and phrases that a user types when searching for any of their queries on the search engine. There are two types of keywords: long-tail keywords and short-tail keywords. So let us understand this with an example. “Best Website Designing Company in Delhi” This is a long-tail keyword. A long-tail keyword has more than 3 or 4 words. And “website designing company” is a short tail keyword. The maximum number of words in it is 2 to 3. So let’s know what the role of keywords in on-page optimization is. When you write any content and blog. Whenever you are about to write new content or blog, first of all, do keyword research on the topic you are thinking of writing and find out which keyword has more traffic and use those keywords in your content.
After doing keyword research, use your main keyword in your page title and make your page title unique and attractive which will help to attract the attention of visitors towards your content. Also your Title helps improve your website’s CTR. In HTML, the Title tag looks like <title>What is On-page SEO</title>
This is a bit technical, but if you want to optimize your page, then you should have an idea about body tags. Because search engines give more priority to body tags. Write your content in a paragraph with the correct gapping to make it easier for the visitor to read and understand the content. Use H1, H2, H3, H4 and other tags in their title according to the category of your section and paragraph. Which will be highly beneficial for your content.
Implementation of meta tags in your content is the most important factor for ranking purpose. It contains complete information related to your page. Some important meta tags are:-
Meta Keywords: With the help of keyword research, you can put keywords related to your content into meta tags. You can also add your main target keywords to the H1 tag and others to the H2 tag according to your preferences.
Meta Title: At the top of every search engine, people first see the meta title. Whenever a user types their query on the search engine, the title in most of the SERPs attracts the attention of the visitor. Do not forget to include your focus keyphrase in it. An attractive meta title can help increase the CTR of a website.
Meta Description: A Meta Description is a very short description that appears below the meta title in SERPs. So that by looking at it, the user can get an idea of the information on the page. It contains brief information about the content of the page. And, it is also for crawlers of search engines, which after crawling it finds out about the content on the page. You should write an engaging and meaningful meta description about your page. In HTML, you can find it in the meta tag. I recommend that you keep your meta description between 149 to 159 characters so that the user can see it clearly on both desktop and mobile phones.
Picture alt-text (alt tag)
Google’s bot does not read images that have been uploaded to your page. It can collect information about the image only from the information contained in the alt tag. Therefore, in every image uploaded on your page, in the alt tag, you should leave information related to your page and image. Add keywords related to your content in it. Insert information related to the image in the alt tag.
Your page URL is the web address of your page. It should be easy to remember, simple and should be SEO friendly. So now the question is what is SEO friendly URL? While doing SEO, keyword implementation is its most important phase. Try to include your target keyword in your page URL. This makes the URL SEO friendly. This is great for on-page SEO of the page.
It is related to the links that help the user to go from page to page on your website. For example, you create a contact us button on your website and link it to the contact us page. In such a situation, if any person clicks on that button, he will go directly to the contact page of that website. This is called the internal link. The number of internal links on any website should be reduced. Because more internal links can increase the page loading time of your website. Which can affect the bounce rate of your website. In most websites, you can easily see the internal link in the header or footer of the website.
External links are used to transfer a user from one website to another. For example, the social sharing button. Clicking on them will transfer the user directly to the social media platforms to which they are linked. A higher amount of external links on any website is more beneficial for that website.
Bounce rate refers to how long a user is staying on your website. “The lower the bounce rate of your page, the better it is for your page.” If the user withdraws from your website within a short period without opening any other page, the bounce rate of your website may increase. Which indicates that the content of your page is failing to engage the user. With the help of attractive pictures, diagrams, and videos, you can attract user attention to your website. Which reduce the bounce rate of your web site. And that is good for ranking purpose.
Versatile responsiveness(mobile responsiveness)
This means what kind of response is coming from different types of platforms on our website. In today’s smartphone generation, everyone uses mobile phones for surfing. So while maintaining the website, keep in mind that your website should be mobile-friendly.
This is a very important factor in page SEO. This means the loading time of your website. How long is your page taking to load on any type of platform? This can directly increase the bounce rate of your website. Because, if the page loading time of your website is longer, this will make the user back from your page before the page is loaded.
Good and adequate content on the page is a very important element for search engine ranking. A lower amount of text on a page in comparison to HTML indicates a lack of content on the page. Which leaves a bad impact on the reputation of the website. The HTML to text ratio on your website should be at least 15%.
By fixing these issues, you will be able to directly notice changes to your website.
We hope that through our blog you have got correct and important information. For more questions, you can contact us.